In a letter sent to broadcasters last week, Uefa explains that the new Uefa Events company will be split into two divisions, operations and marketing.
Guy-Laurent Epstein, the current head of media sales and Le Floch’s number two, will head up a marketing division, responsible for all marketing and commercial activities, including media rights sales, across all Uefa competitions.
Martin Kallen will head up an operations division responsible for Euro 2012 and all other Uefa events. Philippe Margraff, previously head of the commercial department, will be Euro 2012 sales director responsible for the tournament’s sponsorship and hospitality programmes.
Alexandre Fourtoy, head of Uefa Media technologies, will take over the vacant position of Uefa Communications director, retaining responsibility for all Uefa’s content production and communications.
Alasdair Bell has been appointed Uefa’s legal director. Bell, who has already represented Uefa in a number of cases, was previously a partner at London law firm McDermott Will & Emery.