However, Conto looks as though it will end up disappointed in its attempts to get Sky’s €575 million-per-season Serie A deal with the football league, Lega Calcio, struck down. The country’s antitrust authority, L’Autorità Garante della Concorrenza e del Mercato, expressed an initial view that the arguments put forward by the league in defence of its rights packaging were “not without foundation.”
For more information see the latest issue of TV Sports Markets.