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Serie A targets near tripling of international rights revenues

Juan Cuadrado of Juventus challenges Valentino Lazaro of Torino during the Serie A match on October 15, 2022 (by Jonathan Moscrop/Getty Images)

Lega Serie A believes it can come close to tripling international broadcast revenue by 2030, as the top division of Italian club football readies the sales process for the next three-season window.

An internal document seen by Reuters shows that the Italian league is targeting €1.1bn ($1.08bn) – an average of €367m per year - from international rights over the 2024-27 cycle. The target then rises to €1.9bn – an average of €633m per year – over the 2027-30 period.

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