Ligue 1, Serie A pivot to D2C in tough UK market

(Valerio Pennicino/Getty Images)
(Valerio Pennicino/Getty Images)
Ligue 1 and Serie A are taking different direct-to-consumer paths in the UK and Ireland as top European leagues seek alternative routes to rights monetisation amid tough media market conditions internationally.

You need to be a SportBusiness Media subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here