The LPGA was hoping to secure a large time-buy or revenue-share deal with one of the national networks, with sponsors of LPGA tournaments contributing to the cost.
According to the SportsBusiness Journal, the LPGA was looking for between four and eight tournament title sponsors to pay $1.5 million each in television costs, and an umbrella sponsor paying about $4 million annually. But with no umbrella sponsor coming forward, and the LPGA struggling to identify the tournaments that might be covered, it is thought that talks with the NBC and CBS networks did not progress past the exploratory stage.
At present, individual tournament sponsors buy their own time and the LPGA said that it would continue to help them do so.