![Luka Dončić](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2022/09/NBA-Superstar-Luka-Doncic-Launches-AI-Alter-Ego-Luk-AI-092222-4cd2c4caf05c4d96853878659902d0eb.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=349)
Luka Dončić, star player of the National Basketball Association's Dallas Mavericks, has unveiled a virtual artificial intelligence-powered version of himself called Luk.AI, which aims to connect with fans on a deeper level on social media.
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