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Mavericks star Dončić unveils virtual alter ego Luk.AI

Luka Dončić

Luka Dončić, star player of the National Basketball Association's Dallas Mavericks, has unveiled a virtual artificial intelligence-powered version of himself called Luk.AI, which aims to connect with fans on a deeper level on social media.

The virtual likeness was created by video game developer Epic Games using its Unreal Engine 5 MetaHuman framework.

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