Media Group Ukraine to launch third football channel

Media Group Ukraine has said it will launch its third channel dedicated to football next year.

MGU, whose football rights portfolio is highlighted by the Uefa Champions League and Europa League, said Futbol 3 will commence transmissions in February.

It will be distributed by cable networks, DTH platform Xtra TV and OTT service Oll.tv.

Oleksandr Denisov, MGU’s director of football channels, said: “At present, the programmatic policy of Futbol 3 is being elaborated. Contracts on new content are signed with counterparties, and there will be more.

“We plan to introduce the concept of a complete family of channels about one month later. Certainly, as the product line expands, the content will be split into three channels. And our viewer will have even more opportunities to watch quality broadcasts.”