MTG appoints Thomas Schmidt as ESL chief commercial officer

Media company Modern Times Group has appointed Thomas Schmidt as chief commercial officer of its eSport subsidiary, ESL.

Schmidt will have responsibility for ESL’s media rights as well as developing global sales and brand partnerships.

He joined ESL as a non-executive board member last October after having been responsible – as managing director of media rights at Team Marketing – for the distribution of Uefa’s Champions League and Europa League global media rights.

MTG comprises various esports, online gaming and digital video content businesses, as well as other minority holdings. It split off from the Nordic Entertainment (Nent) Group in July last year.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.