Nordic Entertainment Group (Nent)

Latest Features

The value of Bundesliga rights in Poland has more than doubled for the 2021-25 cycle in the league’s deal with new entrant Nordic Entertainment Group, adding to a generally strong start to sales in Europe.

The value of the National Hockey League’s rights in the Nordics will triple from 2021-22 in Nordic Entertainment (Nent) Group’s five-season renewal of the property.

Uefa has finalised a host of media-rights deals for its national-team properties around the world as the start of its new cycle draws near.

Nordic Entertainment (Nent) Group has bid aggressively to acquire a host of sports rights in recent weeks ahead of a public offering in 2019.

Interview with Kim Mikkelsen, SVP group head of sports at Nordic Entertainment Group, about the company’s host of media-rights deals in recent weeks, including English Premier League, Formula One, International Handball Federation and European Handball Federation agreements.

Sales revenues for the Nordic Entertainment (Nent) Group’s Viaplay streaming service are slightly down, as a result of the reduction in pricing for its sports packages due to Covid-19.

Media company Nordic Entertainment Group (Nent) has acquired exclusive rights in the Nordic region to the upcoming Rugby World Cup in Japan

Nordic Entertainment (Nent) Group has acquired rights to a host of winter sports properties in the Nordics from the Infront agency, landing a blow to public-service broadcasters in the region

Media company Modern Times Group has appointed Thomas Schmidt as chief commercial officer of its eSport subsidiary, ESL


Uefa has earned a significant increase in the value of its national team rights across Eastern Europe, justifying its decision to sell market-by-market in the region.

The ATP is earning less from market-by-market sales in the Nordics than from the last cycle’s pan-regional deal, after Modern Times Group added World Tour rights in Norway and Sweden to its earlier Denmark deal last month. A separate deal has also been agreed in Finland with MTV3.

Uefa has earned increases of at least 50 per cent in Finland and the Netherlands from recent sales of its national team rights.

Modern Times Group paid an increase of about 16 per cent to maintain its grip on Uefa Champions League rights across Scandinavia earlier this month.

The International Basketball Federation (Fiba) is set to more than double its annual media-rights income compared to the previous cycle, boosted by a lucrative deal in China and strong increases in key markets.

Modern Times Group has opted for ATP World Tour rights instead of extending its coverage of the Women’s Tennis Association Tour, TV Sports Markets understands.

Modern Times Group has renewed its English Premier League rights in the Baltics, paying a decent increase compared with its current deal.

Finnish commercial and pay-television broadcaster Nelonen is set to reduce its investment in sports rights, experts say, following its move to cut jobs and dismantle its sport department.

MP & Silva is expected to make a profit on its investment of €185.7m ($210m) per season in Serie A international rights, according to research conducted in local broadcast markets by TV Sports Markets.

Increasing the value of its media rights is an essential bargaining chip for the Euroleague as it faces a threat to its long-term survival from Fiba, the sport’s global governing body.

Strong competition in the Nordics between established media groups and an as-yet unidentified player helped the Premier League double its income in the region – continuing the remarkable start to its new international sales cycle.

Multi-territory broadcaster Modern Times Group renewed National Hockey League rights across the Nordics late last month, but missed out on the sport’s World Championship rights in Sweden.

Modern Times Group this month capitalised on a U-turn by MTV3 to pick up the pay-television rights to the Uefa Champions League in Finland.

Modern Times Group said this week that the emergence of Nordic drivers in Formula One was transforming the championship into a “magnificent” media rights property.

The Danish Superliga has increased its domestic rights fee despite limited competition by offering its rights for six years – an option opened up by a change in policy by the country’s competition authority.

Interview with Peter Nørrelund, head of sport for commercial and pay-television broadcaster Modern Times Group, on the broadcaster’s deal for Danish Superliga football rights from 2015-16 to 2020-21.

Interview with Claus Thomsen, chief executive of the Divisionsforeningen, the body which sells Danish Superliga rights, on the league’s six-year deals with Modern Times Group and SBS Discovery Media.

Statement from Søren Bo Rasmussen, head of the media division at the Danish Competition Authority, the Konkurrencestyrelsen, on why the regulator allowed six-year domestic broadcast deals with Modern Times Group and SBS Discovery Media for the Superliga.

Sport1’s deal last week for the rights to the National Hockey League means the sports broadcaster now has exclusive rights to each of the four top North American sports leagues.