Nordic Entertainment Group (Nent)
Nordic Entertainment (Nent) Group has bid aggressively to acquire a host of sports rights in recent weeks ahead of a public offering in 2019.
Interview with Kim Mikkelsen, SVP group head of sports at Nordic Entertainment Group, about the company’s host of media-rights deals in recent weeks, including English Premier League, Formula One, International Handball Federation and European Handball Federation agreements.
Uefa has earned a significant increase in the value of its national team rights across Eastern Europe, justifying its decision to sell market-by-market in the region.
The ATP is earning less from market-by-market sales in the Nordics than from the last cycle’s pan-regional deal, after Modern Times Group added World Tour rights in Norway and Sweden to its earlier Denmark deal last month. A separate deal has also been agreed in Finland with MTV3.
Uefa has earned increases of at least 50 per cent in Finland and the Netherlands from recent sales of its national team rights.
The International Basketball Federation (Fiba) is set to more than double its annual media-rights income compared to the previous cycle, boosted by a lucrative deal in China and strong increases in key markets.
Modern Times Group has renewed its English Premier League rights in the Baltics, paying a decent increase compared with its current deal.
Finnish commercial and pay-television broadcaster Nelonen is set to reduce its investment in sports rights, experts say, following its move to cut jobs and dismantle its sport department.
MP & Silva is expected to make a profit on its investment of €185.7m ($210m) per season in Serie A international rights, according to research conducted in local broadcast markets by TV Sports Markets.
Increasing the value of its media rights is an essential bargaining chip for the Euroleague as it faces a threat to its long-term survival from Fiba, the sport’s global governing body.
Strong competition in the Nordics between established media groups and an as-yet unidentified player helped the Premier League double its income in the region – continuing the remarkable start to its new international sales cycle.
Multi-territory broadcaster Modern Times Group renewed National Hockey League rights across the Nordics late last month, but missed out on the sport’s World Championship rights in Sweden.
Modern Times Group this month capitalised on a U-turn by MTV3 to pick up the pay-television rights to the Uefa Champions League in Finland.
Modern Times Group said this week that the emergence of Nordic drivers in Formula One was transforming the championship into a “magnificent” media rights property.
The Danish Superliga has increased its domestic rights fee despite limited competition by offering its rights for six years – an option opened up by a change in policy by the country’s competition authority.
Interview with Peter Nørrelund, head of sport for commercial and pay-television broadcaster Modern Times Group, on the broadcaster’s deal for Danish Superliga football rights from 2015-16 to 2020-21.
Interview with Claus Thomsen, chief executive of the Divisionsforeningen, the body which sells Danish Superliga rights, on the league’s six-year deals with Modern Times Group and SBS Discovery Media.