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MyCujoo strengthens CBF ties with e-Brasileirão deal

Football streaming platform MyCujoo has ramped up its association with the Brazilian Football Confederation (CBF) by agreeing a deal to live stream its esports competition.

MyCujoo’s coverage of the e-Brasileirão 2020 represents the first time that the platform has broadcast a major esports competition.

In total, MyCujoo will show 844 games on its platform, which will result in over 12,730 minutes of live and on-demand content for its users at a time when football competitions continue to be suspended in Brazil due to Covid-19.

The matches will be distributed across the entire MyCujoo platform, including mycujoo.tv and its suite of apps for iOS, Android, and Amazon Fire. Relevant media partners will also be able to embed the stream on their websites.

The e-Brasileirão becomes the latest CBF competition to be broadcast on MyCujoo, reaffirming the contract signed in May 2019.

Through that deal, MyCujoo exclusively live streams the men’s fourth-tier, Série D, whilst the Brazilian women’s A1 and A2, the Brasileirão U-20 and U-17, the Copa do Brasil U-20 and U-17, and the Brasileirão de Aspirantes are also broadcast.

MyCujoo recently announced the launch of MyCujoo Live Services, a new ‘software as a service’ product to be licensed to clients from across sport to create live video experiences. MyCujoo Live Services is a ‘plug and play’ live streaming solution to sit on an existing web or app platform. It is targeted at sports organisations but also companies in the music, education, entertainment and e-commerce sectors.