Nascar, the North American stock car-racing series, has confirmed plans to stream live coverage of the 10 Nascar Cup Series Playoff races scheduled to take place before the end of 2017 via in-car cameras.
The initiative will begin with the first race of the playoffs at Chicagoland on September 17, with the coverage set to be shown via the NBCSN, NBCSports.com and NBC Sports app platforms.
The coverage will also be accessible via Nascar’s official Twitter account, which will also show real-time race highlights.
Nascar’s Digital Media division has also signed a partnership with digital media company Resignation Media, which operates TheChive and TheBerry – services that create content to target millennial males.