NBA boosts Globosat partnership with digital deal

North American basketball league the NBA has expanded its partnership with Brazilian pay-television broadcaster Globosat through a new digital deal.

Under the agreement, sportv.com, the online platform of Globosat’s pay-television service SporTV, will become the official web destination of the league in Brazil, with all content being moved from the nba.com/brasil portal.

Along with video content and other material, the SporTV-branded site will provide access to NBA League Pass, the league’s out-of-market live game service.

Globosat agreed a multi-year rights deal with the NBA in February. Globosat’s contract with the NBA encompasses three to five matches per week from the regular season, along with the playoffs and conference finals. The rights are being exploited via SporTV.

Brazil currently has a record nine players competing in the NBA, including: Leandro Barbosa of the Golden State Warriors (pictured), Anderson Varejão (Cleveland Cavaliers), Nenê (Washington Wizards), Tiago Splitter (Atlanta Hawks), Raulzinho (Utah Jazz), Marcelinho Huertas (Los Angeles Lakers), Lucas Bebê and Bruno Caboclo (Toronto Raptors), and Cristiano Felício (Chicago Bulls).