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NBA G League inks deal with Dailymotion

The NBA G League, which serves as the NBA’s official minor league, has launched a full scale partnership with streaming broadcaster Dailymotion. The partnership will include Vivendi’s Dailymotion serving the NBA G League’s primary video player to host and stream video on demand content on all its owned and operated properties.

NBA G League president Shareef Abdur-Rahim said: “Through this new partnership with Dailymotion and its commitment to providing premium content to its audiences, the NBA G League will be able to expand its footprint both domestically and around the globe.”

Dailymotion’s targeting is seen as a potential way for the NBA G League to reach more engaged fans. Dailymotion’s personalised recommendations for all users helps target potential fans of Basketball or sports in general, potentially driving a greater audience to the G League.