YouTube to livestream NBA 2K League 2019 season

NBA 2K League games will be simulcast on YouTube for the rest of the 2019 season, under a deal announced yesterday [Tuesday].

The esports league’s second season ‘tipped off’ on April 2nd with coverage on Amazon-owned streaming platform Twitch. The new agreement will cover some 230 regular season games plus the Playoffs and Finals.

YouTube will also distribute highlights throughout the season. The Google-owned video platform has a close relationship with the NBA, which was the first US major league to launch a dedicated YouTube channel, and recently launched a channel for African audiences. YouTube was also the first presenting partner of the NBA and WNBA Finals.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.