YouTube to livestream NBA 2K League 2019 season

NBA 2K League games will be simulcast on YouTube for the rest of the 2019 season, under a deal announced yesterday [Tuesday].

The esports league’s second season ‘tipped off’ on April 2nd with coverage on Amazon-owned streaming platform Twitch. The new agreement will cover some 230 regular season games plus the Playoffs and Finals.

YouTube will also distribute highlights throughout the season. The Google-owned video platform has a close relationship with the NBA, which was the first US major league to launch a dedicated YouTube channel, and recently launched a channel for African audiences. YouTube was also the first presenting partner of the NBA and WNBA Finals.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.