NBC Sports extends backing of Pegasus World Cup Invitational

The NBC Sports Group division of US media company NBCUniversal has extended its exclusive rights deal for the Pegasus World Cup Invitational horse racing event.

NBC Sports broadcast the inaugural running of the event, deemed the world’s richest thoroughbred horse race, on January 28 and will return for its second edition at Gulfstream Park in Hallandale Beach, Florida on January 27, 2018.

NBC will air a live 90-minute broadcast from Gulfstream Park on race day. All coverage will be streamed live on NBCSports.com and the NBC Sports app – NBC Sports Group’s live streaming product for mobile devices, tablets and connected televisions.

Following the success of the inaugural running of the Pegasus World Cup Invitational, organisers the Stronach Group will contribute $4m (€3.64m) to enhance the purse from $12m to $16m.