US media company NBCUniversal has extended its media rights deal for the Olympic Games through to 2032 in a deal that the International Olympic Committee said would secure the long-term financial security of the Olympic Movement.
NBCU has acquired rights across all media platforms, including free-to-air television, subscription television, internet and mobile. The agreement, from 2021 to 2032, is valued at $7.65bn (€5.5bn), plus an additional $100m signing bonus which the IOC said would be used for the “promotion of Olympism and the Olympic values” between 2015 and 2020.
The new deals mean NBCU will broadcast every edition of the multi-sport event. NBCU has also acquired the rights for every edition of the Youth Olympic Games through to 2032.
In 2011, NBCU acquired the rights to broadcast the Olympic Games until 2020.
Brian Roberts, chairman and chief executive of NBCU’s parent company Comcast, said: “The Olympics are the world’s greatest cultural and athletic event, and presenting them to the American audience is an honour and privilege for our entire company. Our long-term commitment to and investment in the Olympic Movement are a reflection of our belief in the future of broadcast television, as well as our confidence that our partners at the IOC will continue to deliver great Games and that the Olympics will remain the world’s premier sports event.”
IOC president Thomas Bach, who led the negotiations, added: “This agreement is excellent news for the entire Olympic Movement as it helps to ensure its financial security in the long term, in particular future host cities of the Olympic Games, the athletes of the 204 National Olympic Committees and the International Sports Federations.”