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NBCUniversal, TikTok strike content and advertising partnership for Beijing 2022

(Credit: Getty Images)

NBCUniversal has partnered with short form media platform TikTok for a content and advertising-based partnership for the 2022 Beijing Winter Olympics and Paralympics.

NBCUniversal will create daily content for select TikTok handles during the upcoming Games – including @NBCOlympics, @NBCSports, @ontheturf, and @Peacocktv – and produce a three-episode livestream show on the platform, hosted by a yet-to-be-named TikTok creator.

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