TikTok

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As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Subscription OTT streaming platform DAZN has aligned with social media platform TikTok and German football portal Kicker to launch a ‘Football Hub’ product for the German market.

France’s Professional Football League (LFP) has widened its tie-up with TikTok, the short-form video platform owned by Chinese technology group ByteDance, to drive further engagement with fans domestically a…

Italian football club Juventus has launched its own channel on the short-form video service TikTok. The official account will provide behind-the-scenes content

Arsenal has launched an account on the short-form video service TikTok, it said on Wednesday. The club will use the platform to reach and engage with new audiences online, particularly younger fans