As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases.
France’s Professional Football League (LFP) has widened its tie-up with TikTok, the short-form video platform owned by Chinese technology group ByteDance, to drive further engagement with fans domestically a…
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