TikTok

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As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Paris Saint-Germain has become the first football club to launch an official account on Chinese micro-content platform Dongtu, while Liverpool has become the first English Premier League team to have a…

The International Cricket Council has partnered with technology company ByteDance to deliver content across social media platforms TikTok and Helo during this year’s Cricket World Cup.