TikTok

Video streaming platform TikTok will provide live coverage of a sports event in the UK for the first time after agreeing a deal with the Lawn Tennis Association to cover this weekend’s Billie Jean King C…

Organisers of cycling’s Vuelta a España have announced it will be the first of the sport’s ‘grand tours’ to have an official account on Twitch, the Amazon-owned online streaming platform. La V

Mexico’s largest Insurance broker INTERprotección has signed as the latest sponsor of the new electric off-road racing series Extreme E.
USA

The Ultimate Fighting Championship has struck a multi-year agreement with popular short-form video sharing platform TikTok in which the mixed martial arts property will materially expand its social media…

Subscription OTT streaming platform DAZN has aligned with social media platform TikTok and German football portal Kicker to launch a ‘Football Hub’ product for the German market.

France’s Professional Football League (LFP) has widened its tie-up with TikTok, the short-form video platform owned by Chinese technology group ByteDance, to drive further engagement with fans domestically a…

Italian football club Juventus has launched its own channel on the short-form video service TikTok. The official account will provide behind-the-scenes content

Arsenal has launched an account on the short-form video service TikTok, it said on Wednesday. The club will use the platform to reach and engage with new audiences online, particularly younger fans

Italian Serie A team AC Milan has become the latest football club to launch a channel on short-form video sharing app TikTok

Surrey County Cricket Club has launched an official channel on short-form video sharing app TikTok, claiming it is the first professional cricket team to do so

Short-form video platform TikTok has partnered with Novo Basquete Brasil (NBB), the top division of club basketball in Brazil

Campeonato Brasileiro Série A team Corinthians has become the latest football club to launch an official account on short-form video platform TikTok.
USA

LAFC has become the first Major League Soccer team to create an official channel on short-form video platform TikTok

League joins a fast-growing collection of major sports properties to align with short-form video platform

Barcelona has become the latest professional outfit to join Chinese short-form global video platform TikTok

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Paris Saint-Germain has become the first football club to launch an official account on Chinese micro-content platform Dongtu, while Liverpool has become the first English Premier League team to have a…