As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases.
Italian football club Juventus has launched its own channel on the short-form video service TikTok. The official account will provide behind-the-scenes content
Arsenal has launched an account on the short-form video service TikTok, it said on Wednesday. The club will use the platform to reach and engage with new audiences online, particularly younger fans
Italian Serie A team AC Milan has become the latest football club to launch a channel on short-form video sharing app TikTok