TikTok

Fifa has agreed its first official collaboration with social media platform TikTok through a deal focused on the upcoming 2023 Women’s World Cup in Australia and New Zealand.

Esports entertainment company Blast has teamed up with short-form social media video platform TikTok to stream live coverage from this week’s Counter-Strike: Global Offensive Major in Paris.

The Turkish Basketball Federation (TBF) has signed a sponsorship deal with short-form video platform TikTok, which becomes the official entertainment partner of the Super League club competition
USA

Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league

Canada Soccer and the Canadian Premier League have teamed up with short-form social media video platform TikTok to provide fans with innovative content as part of plans to further raise the profile of…

Mediapro, the agency and international broadcast production group, has detailed plans to produce this weekend’s Belgian Super Cup match in a vertical 9:16 format on social video platform TikTok.

Chinese social media platform Douyin has become the official short video partner of the Chinese Super League. The deal was announced just before the start of the 2022 CSL season on June 3

Spanish free-to-air channel Gol has announced plans to broadcast next week’s LaLiga football match between Real Sociedad and Real Betis on social media platform TikTok.

Australian pay-television broadcaster Foxtel has secured a deal with the Pakistan Cricket Board for rights to the Pakistan Super League and home matches of the Pakistan national team, until April 2023
USA

NBCUniversal has partnered with short form media platform TikTok for a content and advertising-based partnership for the 2022 Beijing Winter Olympics and Paralympics

International sports broadcaster Eleven Sports has acquired streaming rights in Brazil to football’s Campeonato Carioca state championship, while video-sharing platform TikTok has struck a new deal for c…

Brazilian broadcaster TNT Sports and social media platform TikTok have revealed plans to launch a double-screen experience with Uefa Champions League content in Brazil and Mexico

Football-based media platform OneFootball will stream live coverage in Brazil of tonight's DFL Supercup match between Bayern Munich and Borussia Dortmund in a 'vertical format' designed for smartphones…

Video-sharing platform TikTok has agreed a deal to show matches and exclusive content from the Campeonato Brasileiro Série C, the third tier of club football in Brazil.

TikTok and the Pakistan Super League Twenty20 cricket tournament will jointly develop content for the social video platform under a new agreement

Brazilian broadcaster TNT Sports has reached an agreement to show international football friendly matches featuring leading European teams via video-sharing platform TikTok

Electric off-road motorsport series Extreme E has gone live on short-form video-sharing platform TikTok for its Ocean X-Prix at Lac Rose in Dakar, Senegal, starting on May 29

Video streaming platform TikTok will provide live coverage of a sports event in the UK for the first time after agreeing a deal with the Lawn Tennis Association to cover this weekend’s Billie Jean King C…