As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases.
Italian Serie A team AC Milan has become the latest football club to launch a channel on short-form video sharing app TikTok
Surrey County Cricket Club has launched an official channel on short-form video sharing app TikTok, claiming it is the first professional cricket team to do so
Short-form video platform TikTok has partnered with Novo Basquete Brasil (NBB), the top division of club basketball in Brazil
Campeonato Brasileiro Série A team Corinthians has become the latest football club to launch an official account on short-form video platform TikTok.