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Nent to show Joshua v Povetkin title on pay-per-view across Nordics

The Nordic Entertainment Group (Nent) has acquired rights to the world heavyweight title bout between Anthony Joshua (pictured) and Alexander Povetkin on September 22.

Multi-territory pay-television operator and broadcaster Nent, formerly known as Modern Times Group, will exploit the rights via its pay-per-view service Viaplay across the Nordics, with the event priced at NOK499 ($59).

Nent also released news of its acquisition of rights to the Ultimate Fighting Championship lightweight title bout between Khabib Nurmagomedov and Conor McGregor – also to be exploited on Viaplay for NOK499.

However, Nent did not acquire rights to this fight separately. Nent holds exclusive rights to all UFC events in the Nordics in a four-year deal, from 2016 to 2019.