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New ProSiebenSat.1 pay-TV channel to show big pre-season clash

German media company ProSiebenSat.1 has acquired live rights for the pre-season football match between Manchester United and Barcelona on August 8.

ProSiebenSat.1 will show the game on an exclusive basis in Germany on the company’s new general entertainment pay-television channel, ProSieben Fun, which launched in May.

The match, which is taking place in Gothenburg, Sweden, will be the first live sporting event to be shown on the channel.

Marcel Mohaupt, the vice-president of strategy and pay-television at ProSiebenSat.1, said the game would be “only the beginning” of exclusive acquisitions for ProSieben Fun.