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NHL teams up with Snapchat

The National Hockey League has agreed a new multi-year global content deal with social media platform Snapchat.

The NHL will team up with digital rights partner Disney Streaming Services to offer a new weekly highlights show on Snapchat recapping the top 10 plays of the previous week. It will also produce Curated Our Stories for select games and top events, with the Variety saying this makes it the first pro sports league to use Snap’s third-party curation tools.

DSS will reportedly hold an advertising revenue-sharing agreement with Snap for the NHL content. In addition, the NHL will produce a minimum of 15 Curated Stories per season with video and photos taken from publicly submitted user Snaps. The Curated Stories will launch on Saturday for the Stadium Series game between the Philadelphia Flyers and Pittsburgh Penguins.

Finally, a team of Snapchat editors will produce Our Story coverage of NHL games and major events such as the Stanley Cup playoffs, for a minimum of six stories per season.

“What’s special about Snapchat is their users skew younger,” NHL chief marketing officer Heidi Browning said. She added that the Snap partnership is “an important way for us to connect with our core fans but also to reach new fans…. Snap is always innovating, and they recognise that the generation that uses their products demands new feature sets.”

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