Isle of Man-based sports television distributor Greenlight International has agreed a multi-year deal to become the worldwide media rights distributor for the North American National Hot Rod Association’s Mello Yellow Drag Racing Series of motor-racing events.
Greenlight will distribute rights across all media platforms including cable, satellite, and terrestrial television, as well as internet television, IPTV and mobile. The worldwide agreement excludes the US.
Greenlight will deliver all 24 rounds of the championship to international media markets on an ‘as live’ basis or as one-hour highlights packages.
Ken Adelson, vice-president of broadcasting, digital content and executive producer at the NHRA, said: “We want to foster our existing fan base and help develop new fans in new markets and think our dynamic coverage from the 2016 NHRA Mello Yellow Drag Racing Series and beyond will help achieve this aim.”