Bids for a new three-year deal from 2010-11 to 2012-13 are due in on July 13. OTE is expected to face little competition, with pay-broadcaster Nova already happy with its sports content and with little interest from any of the free-to-air channels, including incumbent broadcaster Alpha.
OTE launched conn-x TV Sports in February this year. The channel already shows Italian, Portuguese and English Championship football and has acquired the rights for Germany’s Bundesliga starting from next season.