Pakistan Super League strikes UK rights deal

The Alliance Advertising & Marketing agency has stepped up its association with the Pakistan Super League by acquiring exclusive UK broadcast rights to the Twenty20 cricket competition.

Alliance’s deal is for the three seasons of the PSL spanning 2019 to 2021. The 2018 PSL was broadcast on multiple Pakistani channels in the UK, including Prime TV and Hum Masala, but Alliance is yet to reveal its plans for this year’s event, which runs from February 14 to March 17.

Faheem Farooqui, a director at Alliance Advertising & Marketing, told the BizAsia website: “This is a definitely a great achievement.

“We have been a part of PSL as its international advertiser since its flagship event and the journey from advertiser to exclusive broadcast rights holder has indeed been great.”

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