The CSM Sport & Entertainment division of marketing agency Chime Communications has formed a new company, Sportseen, and has agreed a partnership with the Pitch International rights agency to develop the venture.
Sportseen has been formed as a specialist sales organisation to maximise advertising, sponsorship and commercial opportunities at major televised sporting events.
The new company will partner with Pitch in rights acquisition and exploitation opportunities. CSM Sport & Entertainment said the joint venture will seek to deliver increased commercial opportunities in the growth markets of Asia and South America, in addition to providing diversity of sports rights outside of Sportseen’s core business.
Jonathan Rogers, managing director of Pitch International, said: “Like Pitch, Sportseen is a relatively young company which has enjoyed significant growth in recent years. Both are now market leaders in their sectors and this partnership can only bolster and strengthen two excellent businesses.”