The Pitch International agency has won the media rights in Italy for the English Premier League’s 2013-14 to 2015-16 seasons.
The agreement grants Pitch the exclusive audio visual broadcast rights for all 380 Premier League matches per season over the three-year duration of the contract.
Pitch replaces incumbent rights-holder Sky Italia as the Premier League’s new television partner in Italy. The pay-television broadcaster, owned by News Corporation, has broadcast the league since 2003.
Jonathan Rogers, Pitch International managing director, said: “We are delighted to be appointed as the Premier League’s licensee in such an important football territory as Italy. It is widely acknowledged how important Premier League rights are to broadcasters worldwide and for Pitch to open its account with the Premier League and add it to its growing roster of major clients is another step forward in the company’s growth.”
In other news, the Premier League has confirmed that the MP & Silva agency has acquired its broadcast rights in the Netherlands for 2013-14 to 2015-16, in a deal TV Sports Markets exclusively reported on February 1.