The Pitch International agency has hired Sunil Kaikini, head of international broadcasting at the English Premier League, to the new position of managing director of football.
Having worked in the sports media industry for 18 years, the last eight at the Premier League, Kaikini will be handed a remit to develop Pitch’s global football rights portfolio and expand its network of global broadcast clients.
Oli Slipper, Pitch International’s executive chairman, said: “Football is already at the heart of our business, through long-term partnerships with the FA (Football Association), EFL (English Football League), CBF (Brazilian Football Confederation) and clubs, leagues and federations. We believe there is significant scope to grow our football business over the next few years and Sunil shares our vision for growth and is a great addition to the team.”