![Tim Cook (R), CEO of Apple, walks with Eddy Cue, Senior Vice President of Services at Apple in 2022 (Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2023/06/Eddy-Cue.jpeg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=417)
Apple has spoken publicly for the first time about its coverage of Major League Soccer (MLS), deeming the first few months of the long-term partnership to have been a success and "better than forecasted".
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