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Quest relaunches ahead of EFL debut

UK free-to-air DTT channel Quest has relaunched ahead of the start of its new rights deal with the English Football League, which operates the three divisions below the top-tier Premier League.

In May, the EFL agreed a four-season deal for Quest to become its new partner for highlights of its competitions. Quest, which is owned by US media group Discovery Communications, will replace commercial broadcaster Channel Five as the free-to-air highlights rights-holder, with its contract running from 2018-19 to 2021-22.

Quest has announced the re-launch of its channel in high definition on Sky, Virgin and Freesat services. Quest has also unveiled a brand new QuestOD app for iPhone and Android devices, which allows all fans to watch EFL action for free, live and on-demand in HD on all devices.

Starting with the opening highlights show on August 4, fans in the UK will be able to watch EFL on Quest free-to-air on Freeview and Freesat, along with Sky, Virgin and BT TV services.

Quest will also broadcast 10 hour-long highlights shows for every round of the EFL midweek fixtures and present eight hour-long highlights shows from the EFL Cup and EFL Trophy competitions as part of its deal with the league.

Discovery has signed a deal for the IMG agency to be its production partner in the venture.