The event in Rome was watched by almost 1.5 billion cumulative viewers, spread across 1,804 hours of coverage. The championships topped 50 million cumulative viewers in five countries, led by Italy (605 million) and followed by Germany (271 million), France (254 million), Spain (174 million) and the UK (87 million). Fina’s EBU deal expired at the end of the event and is talking about a new deal from 2010 to 2013.