Latin American and Caribbean satellite television provider DirecTV PanAmericana has agreed a content partnership with global media company Red Bull Media House.
The length of the deal was not disclosed, but Salzburg-based Red Bull Media House will provide content for the DirecTV Sports and DirecTV Sports Plus channels, including several exclusive pay-television events in Argentina, Chile, Colombia, Ecuador, Peru, Uruguay and Venezuela.
Under the terms of the agreement, DirecTV has secured exclusive rights to the Red Bull Cliff Diving, Red Bull Crashed Ice, Red Bull Air Race World Championship and Red Bull X-Fighters extreme sports series.
The partnership represents Red Bull Media House’s first tie-up with DirecTV PanAmericana.