SBS buoyed by World Cup ratings as Australia bows out

Aziz Behich of Australia and Lionel Messi of Argentina compete during the 2022 Fifa World Cup Round of 16 match on December 3, 2022 (by Lionel Hahn/Getty Images)
Aziz Behich of Australia and Lionel Messi of Argentina compete during the 2022 Fifa World Cup Round of 16 match on December 3, 2022 (by Lionel Hahn/Getty Images)

Australian public-service broadcaster SBS pulled in its second-highest linear reach in 2022 during its live coverage of the national football team’s exit to Argentina in the round of 16 of the Fifa World Cup.

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