The Bonnier media group has appointed Rickard Segeborn as the new chief operating officer for sport across two of its channels.
Segeborn’s responsibilities will cover sports coverage across Swedish free-to-air broadcaster TV4 and pay-television broadcaster C More.
Segeborn, who will take up his role in December, is currently director at Swedish channel Kanal 75 and is a former production manager at pay-television broadcaster Viasat Sport.
Erik Westberg will remain the head of sports at TV4 and C More.
TV4 and C More are major sports broadcasters in Sweden. In September, C More acquired rights for the Swedish Hockey League, the top division of ice hockey in the country.