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Serie A builds engagement strategy in Indonesia with Helo launch

Sergej Milinkovic-Savic of SS Lazio scores his team's third goal during the Serie A match against Inter Milan on October 16, 2021 (by Paolo Bruno/Getty Images)

Lega Serie A, organising body of the top division of Italian club football, has stepped up its commitment to fans in Indonesia by launching an official account on Helo, a platform owned by Chinese internet company ByteDance.

The Lega said the majority of Helo’s users are in the 16-25 age group, with the platform being able to share short videos, match day graphics and quizzes for fans.

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