Bytedance
One Championship renews content partnership with Douyin
Mixed martial arts promotion One Championship has renewed a content and marketing partnership with Chinese social media platform Douyin
Douyin sublicenses Fifa World Cup streaming rights from CCTV
Chinese digital media firm Douyin Group has acquired rights for this year's Fifa World Cup in a sublicensing deal with the state-owned China Media Group, parent of state broadcaster CCTV
Chinese Super League signs Douyin as short video partner
Chinese social media platform Douyin has become the official short video partner of the Chinese Super League.
The deal was announced just before the start of the 2022 CSL season on June 3
Serie A builds engagement strategy in Indonesia with Helo launch
Lega Serie A, organising body of the top division of Italian club football, has stepped up its commitment to fans in Indonesia by launching an official account on Helo, a platform owned by Chinese internet…
Migu and iQiyi step up as European football values dive in China
As the fallout continues from the collapse of PP Sports, the media rights value of major European football properties in China has fallen sharply in new deals agreed ahead of the 2021-22 season
Bytedance acquires non-exclusive Bundesliga streaming rights in China
Chinese digital media company Bytedance has acquired non-exclusive streaming rights for the German Bundesliga in a one-season deal covering 2021-22
Manchester United becomes latest club to launch TikTok channel
Manchester United has become the latest English Premier League club to launch its own channel on the TikTok short-form video platform
ICC engages ByteDance on Cricket World Cup content drive
The International Cricket Council has partnered with technology company ByteDance to deliver content across social media platforms TikTok and Helo during this year’s Cricket World Cup.