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Sport must set an example on big issues, NBA’s Silver says

Adam Silver speaking at the SportNXT conference.

National Basketball Association commissioner Adam Silver told the SportNXT industry conference in Melbourne yesterday that sports leagues and athletes must accept their status as role models when it comes to big issues in society.

"What we deal with is so critically important to greater society - people look to our leagues, look to our athletes, to set examples, to talk about those important issues," he said.

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