NBA

Basketball
Media

The huge $76bn (€70bn), 11-year contracts sealed by the NBA with Disney, Comcast and Amazon give the trio the right to air their inventory in international markets, it has emerged, meaning that Sky will hold rights in several European markets.
Multiple Sports
Fan Engagement

Five of the United States' leading sports properties have struck agreements with Reddit to push their content to a younger audience while in turn driving up advertising revenue for the message board platform
Basketball

Aside from the huge financials on offer, SportBusiness Media delves into what this landmark rights deal means for stakeholders across the US sports industry.
Basketball
Media

The National Basketball Association's record domestic media rights sales process is one step away from completion, after its board of governors approved the agreements with incumbent Disney and newcomers NBC and Amazon Prime Video.
Basketball
Media

A landmark draft looks set to pay financial dividends for the NBA as it closes in on a new media rights deal in France, which is fast becoming one of its most important international markets.
Basketball

Nearly 70 per cent of the NBA's social media engagement across central, team and player accounts comes from outside the United States, with its roster of international stars making the league a truly global attraction.
Multiple Sports
Finance & Law

US digital media company Greenfly has announced the closing of equity investments of $14m, highlighting the growing importance of short-form digital content tech suppliers in the sports media sector.
American Football

The current crop of cash-plus-equity betting rights deals agreed by US sports leagues at the start of the decade are likely to be the last of their kind, according to industry experts polled by SportBusiness for its new Betting Rights Report 2024.
Basketball
Events

France’s importance to the NBA is growing with a media tie-up in the country among the latest initiatives off the back of an annual regular-season game and the success of French rookie Victor Wembanyama’s debut season.
Basketball

The NBA has secured a slight uplift for its media rights in the UK thanks to its domestic broadcast partner, Warner Bros. Discovery, stepping up in the absence of competition.
Basketball

The NBA has reinforced its position as the most valuable sports league in the Philippines with increased revenues through two-year deals, with an option for a third year, with Cignal and Setanta Sports.
Basketball

The NBA secured new deals with DAZN and ProSiebenSat.1 for three years in the DACH region at a slight decrease after DAZN opted to renew only in Germany.
Basketball

Sky Italia’s three-year renewal cements the NBA’s position as a major sports property in the country, though the lack of competition in the market led to no increase in rights fee on the previous deal.
Basketball
Finance & Law

A spate of local market National Basketball Association team media rights will hit the market next year after the league and Diamond Sports Group, the largest owner of regional sports networks (RSNs),…
Basketball
Media

BeIN Sports has renegotiated its media rights contract in France with the National Basketball Association (NBA) to ensure all matches of Victor Wembanyama's San Antonio Spurs are shown live by the pay-television…
Basketball

Telefónica has reduced its spend on NBA rights in Spain over the next two seasons, driving the price down thanks to an absence of competition for basketball rights in the country.
Basketball
Media

German commercial broadcaster ProSiebenSat.1 has secured free-to-air NBA rights in the DACH region ahead of the new season, which starts on October 24
Basketball
Media

DAZN has agreed a renewal with the National Basketball Association for rights in Germany ahead of the regular-season tip-off later this month, SportBusiness understands