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Sky Italia extends commitment to women’s football in FIGC deal

Pay-television broadcaster Sky Italia has extended its rights deal with the Italian Football Federation (FIGC) to cover domestic women’s club competitions.

In the 2020-21 season, Sky Sport will broadcast two games per round from the top-tier Serie A, including a Sunday slot at 12:30pm (CET), representing 44 matches in total.

Sky will also cover the semi-finals and final of the women’s Coppa Italia, along with the Supercoppa Italiana, bringing its rights package up to 50 matches.

Sky will also provide wider coverage of women’s football via news channel Sky Sport 24, as well as offering content online and via its social media platforms.

Marzio Perrelli, executive vice-president of Sky Sport, said: “In recent years, we have contributed to helping its [women’s football’s] growth, following Serie A and the 2019 World Cup in France with the passion, professionalism and energy that characterise the whole story of Sky Sport.”

The 2020-21 Serie A season commences on August 22, with Juventus the defending champion.