Sky is approaching the end of a three-year deal, 2007 to 2009, for the F1 championship and TV Sports Markets understands that it is virtually certain that the deal will not be renewed.
The decision – if confirmed – comes on the heels of Sky’s surprise decision to drop basketball’s Euroleague last month and the jettisoning of other smaller rights properties in the last year, including A1GP motor racing, domestic rugby union and American Football’s NFL.
The cuts point to a change in strategy, with investments focused more tightly on sports events which are guaranteed to drive subscriptions.
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