Video sports news agency SNTV has launched a new live sports video platform entitled SNTV Live.
SNTV is a joint venture of the Associated Press news agency and the IMG agency and the new service will provide coverage of scheduled sports news events and highlights to broadcasters and digital publishers globally.
SNTV Live will offer regular coverage of live sports news events each month, from pre-match press conferences to key sports announcements.
Clients will be able to view and book SNTV’s pre-planned live video content via the AP Video Hub platform. Delivery will be through AP Live Choice, which offers three live video channels for broadcast or digital use.
SNTV’s managing director, Martin Kay, said: “SNTV has provided one-off live coverage of key sports news events over the last couple of years to clients. However, with the rise of instant, 24-hour news and social media creating a huge increase in demand for sports video, we recognised the time was right to provide our clients with far more frequent and consistent live sports news coverage.
“Our crews will be covering a wide range of live sports news events each month, including press conferences from the Uefa Champions League, European World Cup qualifiers and US sporting event finals, as well as other unmissable events including trophy parades, boxing weigh-ins, UFC events and major soccer player and manager signings and transfers.
“Broadcasters and digital publishers will not only be able to stream these events live across multiple platforms, but having access to the live feed will also mean that they get the content into their newsrooms faster than ever before.”