Sony acquires World Archery rights in Indian subcontinent

Pay-television broadcaster Sony Pictures Networks has agreed an exclusive deal with the World Archery governing body covering the Indian subcontinent.

The agreement includes the 2019 Archery World Cup season and the 2019 World Archery Championships, which acts as the primary qualification event for the Tokyo 2020 summer Olympic Games.

It covers India, Sri Lanka, Bhutan, Pakistan, Nepal, Bangladesh, Afghanistan and Maldives.

The profile of archery in India is rising due to athletes like Deepika Kumari, a five-time medallist at the Archery World Cup Final and star of the Netflix documentary Ladies First, and world No.8 Abhishek Verma.