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Sony finalises six-year ECB renewal across Indian subcontinent

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Pay-television broadcaster Sony Pictures Networks has finalised its rights renewal with the England and Wales Cricket Board (ECB) across the Indian subcontinent for six years, from 2023 to 2028.

SportBusiness reported that the deal, which is for exclusive linear and digital rights, was close to completion at the start of the month. The agreement covers India, Pakistan, Sri Lanka, Bangladesh, Nepal, Afghanistan, Bhutan, Myanmar, and the Maldives.

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