Indian sports and entertainment pay-television channel Sony Six has acquired exclusive rights to the Red Bull Air Race World Championship.
Terms of the deal were not disclosed, but Sony Six will broadcast the championship live across the Indian subcontinent.
Sony Six business head Prasana Krishnan told the IndianTelevision.com website: “This is a great opportunity for sports fans to witness something that has never been telecast before on Indian screens. We look at it as an essential addition to our diverse sports offering.”
The agreement has been signed ahead of the next round of the 2014 Red Bull Air Race World Championship, which takes place in the Croatian city of Rovinj this weekend.