Lisbon-based top-tier Primeira Liga football club Sporting Portugal will launch its own channel this summer.
Production company World Channels has been appointed to produce the channel after the club whittled down an eight-strong shortlist of candidates.
The channel will begin broadcasting via pay-television services in July, although partner platforms for have not been disclosed yet.
The channel will show six hours of new programming every week, on Saturdays and Sundays, and will broadcast live coverage of reserve team games. The channel will broadcast 24 hours per day.