![(Kenta Harada/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2023/08/K-League-team.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=423)
The Korea Professional Football League and sports data and betting services company Sportradar have renewed their wide-ranging global media and betting rights deal for another four years, with sponsorship sales and a revamped streaming platform part of the new agreement.
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