Sportradar renews Nascar partnership

Data provider and media company Sportradar has renewed its partnership with US stock-car racing series Nascar.

The length of the multi-year extension was not disclosed, but the agreement follows a four-year partnership under which Sportradar distributed Nascar’s live timing and scoring data to digital media partners such as the Associated Press news agency and online platform Bleacher Report.

Under the deal, Sportradar will continue to deliver real-time data, according to Steve Byrd, the company’s head of global strategic partnerships.

Nascar’s senior vice-president and chief digital officer, Tim Clark, added: “Real-time data and live leaderboard content are critical for Nascar fans who follow the race across a variety of platforms.”

In December, Nascar sealed an integrity services partnership with Sportradar, which works closely with the regulated betting industry.

Sportradar agreed an exclusive partnership in April with sports betting content producer SportsGrid to launch a free, 24-hour US sports-betting network.

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