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Sports Authority of Thailand finalising deal for Fifa World Cup media rights

Doha, November 2022. (Photo by Matthew Ashton - AMA/Getty Images)

The Sports Authority of Thailand is understood to be finalising a deal to acquire the media rights in the country for the 2022 Fifa World Cup.

Thailand was the last major Asian market in which rights were to be sold for the tournament. The sale was being managed by Fifa and the Infront agency.

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