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Sports social app Sportening launches with mission to ‘connect fans’

Luka Modric of Real Madrid controls the ball during Uefa Champions League match against Shakhtar Donetsk (by Gonzalo Arroyo Moreno/Getty Images)

Sportening, a new social app built for sports fans, has officially launched out of beta today (Tuesday) after raising £5.3m (€6.3m/$7.2m) in seed funding, including a “significant investment” from Real Madrid star and Croatia captain Luka Modrić.

The app – which has 250,000 users after 10 months and is reportedly attracting 2,000 new fans per day – will use the investment to advance its growth in 2022 and into 2023, targeting six million fans on the platform by the middle of next year.

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