Sporttotal nets 10-year Women’s Basketball Bundesliga streaming deal

Germany’s Women’s Basketball Bundesliga (DBBL) has agreed a 10-year rights deal with sports production and live streaming company Sporttotal.

The exclusive contract will run from the 2019-20 season through to 2028-29 and will provide complete coverage of the 1. Bundesliga for the first time.

Sporttotal will equip the arenas of the 12 top-tier clubs with its fully automated camera technology and broadcast all matches.

Until now, selected games from the Women’s Basketball Bundesliga were streamed on Sportdeutschland.TV, the sports streaming platform initially set up by the German Olympic Sports Confederation (DOSB).

Sporttotal was rebranded from Wige Media in July 2017, with the Sporttotal.tv platform launched to serve a tie-up with the German Football Association (DFB) through which it provides amateur football clubs with technology enabling games to be transmitted live and fully automatically.

Following the 10-year agreement with the DFB, the Cologne-based firm expanded its operations into neighbouring Austria.

Sporttotal, which already features action from Germany’s regional men’s basketball leagues, has also featured field hockey, ice hockey and volleyball on its platform.

The company also provides the technical equipping of motor racing circuits and sports facilities, and handles the production and marketing of sports events including the ADAC Total 24-Hour Race at the iconic Nürburgring circuit. In addition, Sporttotal produces digital content for car manufacturers such as Audi, Mercedes/AMG, Porsche, Red Bull and Volkswagen.

In June, Sporttotal announced a partnership in Belgium through its Luxembourg-based subsidiary Sporttotal International, signing an agreement to show matches from the third-tier Belgian soccer league.